E-commerce Brand System
Redesigned the complete brand experience from logo to checkout, creating a premium feel that resonated with target customers.
Timeline
8 weeks
Team
2 designers, 1 strategist, 1 developer
Key Metric
45% conversion increase
The Challenge
This premium fashion retailer had grown rapidly but their brand experience was inconsistent across touchpoints. Customers were confused by mixed messaging and the checkout process had a high abandonment rate.
Our Approach
We started with comprehensive brand research and customer interviews to understand the target audience. Then we developed a cohesive brand strategy that informed every design decision from the logo to the checkout flow.
Results
45% increase in conversion rate
60% improvement in brand recognition
35% increase in average order value
25% reduction in cart abandonment
“The new brand identity perfectly captures our premium positioning. Sales have never been better and customers finally understand what we stand for.”
Marcus Liu, Founder
Premium Fashion Retailer