About Affinity X Labs
We're a boutique consulting firm that partners with founders and funds to turn ambitious ideas into successful businesses. Based in Singapore with a focus on the APAC region.
Our story
Affinity X Labs was born from a simple observation: too many great ideas never make it to market because founders get stuck in the gap between vision and execution. We've been there ourselves.
Our founder, Alex Chen, experienced this firsthand while building his previous startups. Despite having strong technical skills, he found himself constantly searching for the right design talent, struggling with go-to-market strategy, and spending months trying to connect with the right investors.
That's why we built Affinity X Labs differently. We're not just consultants – we're operators who understand what it takes to build something from nothing. We combine deep technical expertise with practical business sense, and we're obsessed with speed to value.
Our values
The principles that guide everything we do
Pragmatism over perfection
We focus on what works and what moves your business forward, not endless planning cycles.
Speed to value
Every engagement is designed to deliver measurable results quickly and efficiently.
Founder-first mindset
We understand the unique challenges of building something from nothing.
APAC expertise
Deep understanding of Asian markets, regulations, and business culture.
Our journey
Key milestones in our growth
Founded in Singapore
Started with a mission to bridge the gap between great ideas and successful execution.
First AI projects
Began specializing in AI automation and custom software for startups.
Expanded to Vietnam
Built engineering teams in Ho Chi Minh City to serve growing demand.
VC network launch
Launched matchmaking service connecting startups with the right investors.
50+ successful projects
Reached milestone of 50+ completed projects across APAC region.
Registry platform
Launched free registry platform for startups and VCs to connect.
Meet the team
The people behind Affinity X Labs
Alex Chen
Founder & CEO
Former startup founder with 3 exits. 10+ years building products in APAC markets.
Sarah Kim
Head of Engineering
Ex-Google engineer specializing in AI/ML systems. Led teams at 2 unicorn startups.
Marcus Liu
Head of Design
Award-winning designer with experience at top agencies. Expert in brand systems.
Priya Sharma
Head of Strategy
Former McKinsey consultant and startup CFO. Specializes in growth strategy.
Our culture code
We believe in transparency, continuous learning, and celebrating wins together. We're remote-first but connection-focused, with regular team gatherings across our APAC locations.